is a search engine?
A search engine is a tool used to find information about a specific
topic. The user types in a word or words and then finds pages
that relate to the subject. Some common ones are: Yahoo, Alta
Vista, GoTo, Google.
does a search engine find a page?
A search engine uses special software robots, called spiders,
to build lists of words found on web sites. The process of building
these lists is called web crawling.
engines search through the same pages?
No. Some search engines index more pages than others, some index
them more often. No search engine has the same collection of pages
to search through.
words are most important?
The page title is most important. The words contained within the
text of the page are very important. There should be at least
100 words on each page. Words in the subtitles and meta-tags are
Meta-tags are placed within the code of the page. They allow the
owner of the page to specify keywords, keyphrases, descriptions,
and titles which relate to the web site.
do I pick my keywords?
Keywords should reflect your page's content. Keywords should be
words that people will type in on a subject that relates to your
site. If you have a site about web development, you want your
site to come up when ever someone searches for "web development".
This would be a good keyword. Usually there will be too many sites
relevant to the word "web" or "development"
Try not to use these common words which can mean anything. Most
people search for more than one word at a time, so if you use
phrases with more than one word, you have a better chance of being
found. Note: Repeating keywords and using words that don't
relate to your site may get you rejected from some search engines.
I rely only on meta-tags to get my page found?
No. The content of most web sites should be enough for search
engines to determine relevancy to a subject. Many owners might
add words to their meta-tags that are popular words, but don't
have anything to do with the content of the site. To protect against
this, spiders will match the keywords in the meta-tags with words
in the page itself. If the words don't match, they will be rejected.
Your page may even be blacklisted. Note: There are many
times that pages without meta-tags get highly ranked.
long will it take for my site to show up in search engines?
Sometimes your site is entered into a database right away.
There may be a waiting period. Popular search engines, like Yahoo,
may take 8 months to a year for your site to appear.
can I do to assure my page will be found?
Pages with keywords in the titles are assumed to be more relevant
than others to the topic. Keywords should also appear near the
top of the page, in the headline or first paragraph of text. If
the keyword appears more frequently on a page than other words,
it is deemed more relevant. If a keyword is found many times in
the text of the page, it may be indexed higher.
search engines the only way people will find my site?
No. There are currently over 3 billion web pages, and search engines
index less than 40% of all web sites out there. Linking to other
web sites and having people link to yours is what the web was
made for. You may create reciprocal links between your site and
another on a "Links" page. People also find web sites
through word-of-mouth, traditional advertising, traditional media,
newsgroup postings, web directories, and links from other sites.
These may even be more effective ways for people to find your
site. Note: Don't obsess over your ranking. You may do
everything you can and still gain no improvement. Concentrate
your efforts on more productive areas.